Lighthouse
Large, recognizable, difficult accounts that test the outer limit of the method.
Field notes for impossible work
Earn attention
before you ask for it.
The flagship
Signal Lab
Account entry & pulling off the impossible.
This is a working lab for unconventional ideas—tested in the real world, documented honestly, and turned into systems you can use.
Explore the experimentsSignal Lab / Experiment 001
Twenty-five doors.
One better way in.
LiveBaseline week · September 2026
The question
Does playfulness belong in the workplace? Can creativity help me earn more attention than conventional outreach?
I selected 25 real organizations across three difficulty bands. The companies stay private. The method, measurements, failures, and lessons will not.
Strike Zone
Researchable organizations with enough complexity and a credible path to a person.
Control
Reachable accounts using a simpler baseline approach so the comparison means something.
Inside the portfolio
This is where it
gets interesting.
These are composite profiles, deliberately blending traits from multiple organizations. They show the kind of problem being tested without creating a fingerprint for any individual company.
The Experience Network
A recognizable organization coordinating physical locations, digital experiences, and thousands of frontline interactions.
Can one useful idea travel from a curious operator to an executive conversation?
The Seasonal Machine
A distributed consumer-services organization whose technology and workforce must absorb dramatic shifts in demand.
Can a visible operational pressure become a genuinely useful executive brief?
The Trust Rebuild
A promising organization where the category—not necessarily the people—may carry baggage from earlier interactions.
Can patient, useful work reopen a door that conventional outreach cannot?
Entry motions
- 01 Net-new entry
- 02 Warm-edge entry
- 03 Relationship rehabilitation
Observable movement
- 01 Response
- 02 Referral
- 03 Conversation
- 04 Meeting
What I’m working through
Current experiments,
questions, and ideas.
These are the things I’m testing, building, or trying to understand right now. Open a note for the plain-English version.
One mind. Multiple vehicles.
Building Publicly.
These are the companies, products, and experiments I’m building. Some are further along than others. I’m sharing what they become—and what I learn while building them.
01
Experiment platform
See the experiments Signal Lab
Where I test unusual ideas in public and show what actually happens.
02
Sales intelligence platform
Follow the build The 5-Line Stack / DomainIQ
Research and useful ideas built to earn attention inside important accounts.
03
Military training platform
Visit SoldierOS SoldierOS
Practical training and feedback tools built around how soldiers actually work.
04
Company
Visit Incendiary Incendiary Media
The operating company behind digital products, growth systems, and client work.
05
Veteran platform
Visit Sparta Vista Sparta Vista
Tools, education, and opportunities for veterans building their next chapter.
06
Creator marketplace
Visit Foot Vault Foot Vault
A creator-first marketplace being built around control, privacy, and recurring income.
07
Veteran service
Visit Veteran Claims Veteran Claims LLC
Straightforward help for veterans trying to understand and pursue disability claims.
08
Collectibles commerce
Follow the build 416 Funko
A live experiment in inventory, pricing, and selling collectible products online.
The operating principle
“Work gets interesting when disciplined systems meet unreasonable ambition.”
Signal dispatches
Steal the next move.
One useful experiment, framework, or field note at a time. Written for people attempting something difficult.